A Thought Leadership Piece with Director, Brandi Beckley
I recently attended the Midwest/Chicago Multifamily Forum, where one of the keynote discussions sparked my interest: the growth of Build-to-Rent (BTR) communities and the lifestyle shifts driving demand. I couldn’t help but wonder: how has this reshaped multifamily living?
A theme throughout the keynote was how younger generations are redefining what “home” looks like to them. Many are prioritizing flexibility over long-term commitment, investing in experiences over ownership, and directing their financial resources toward travel, hobbies, and lifestyle choices rather than traditional milestones tied to homeownership.
Developers and investors are paying attention.
The BTR model is thoughtfully planned neighborhoods of single-family homes and townhomes built specifically for renters, and it continues to gain momentum in suburban markets. These communities offer many of the benefits residents associate with homeownership: more space, privacy, garages, yards, and a neighborhood feel, but without the financial and emotional commitment of purchasing a home in an unpredictable market.
Another statistic shared during the forum stood out: the average age of a first-time homebuyer has significantly increased over the past 15 years—driven largely by inflation, rising interest rates, and affordability challenges. For many people, renting is no longer viewed as a temporary stop between apartments and homeownership. Instead, it has become a strategic lifestyle choice.
What makes BTR communities especially compelling is that they blend private living with hospitality-inspired amenities. Residents are looking for environments that support both convenience and connection. Spaces where they can work remotely, gather socially, prioritize wellness, and enjoy experiences close to home.
That shift is also changing how amenity spaces are designed and furnished.
At Living Revolution, we’re seeing growing demand for full FF&E solutions that help bring these amenity-driven environments to life. Whether it is a clubhouse, coworking lounges, fitness centers, outdoor gathering spaces, or resident social areas, the goal is no longer simply to “fill a space with furniture.” It’s about creating cohesive environments that align with the lifestyle expectations of today’s renter.
The most successful BTR communities understand that amenity spaces influence how residents experience a property every day. Design, durability, functionality, and flexibility all matter, especially in communities built around convenience, mobility, and long-term resident satisfaction.
I don’t believe this evolution in renter behavior is temporary. We’ve seen firsthand how economic uncertainty, changing priorities, remote work, and shifting definitions of success are all influencing how people choose where and how they live. Build-to-Rent communities are simply responding to those changes in real time. I anticipate the role of thoughtfully designed amenity spaces will likely continue to grow alongside them.